Cocoon
Retail

Cocoon

Industry:
Travel
Year:
2022
Industry:
Mental Health
Year:
2023
Info

In an era where mental health awareness is paramount, Cocoon emerges as a beacon of hope, bridging the gap between therapists and patients through its innovative app platform. This case study delves into Cocoon's journey, focusing on the development of its brand identity and website. By combining cutting-edge technology with a user-centric approach, Cocoon redefines mental healthcare accessibility, fostering a supportive and inclusive environment for all.

Creative Lead
Joshua Kaplan, Laura Lanteri, Marjoe Bacus
Services
Branding
Web Experience
App Development
Go-To-Market Strategy
2023

Stats that have increased since the campaign has started

30
Onboarding of therapists
[Growth indicator]
400
$ Less CAC
100
Average daily visits
[Up 20% from 80]
01.

Branding

At its core, Cocoon's brand embodies values of accessibility, trust, and empowerment. Through thoughtful design elements, messaging, and visual identity, Cocoon communicates its commitment to breaking down barriers to mental healthcare and fostering a supportive community.

Better matches, brighter futures.
Logo Primary
Tagline
Fonts (1)
Beausite Classic Medium
Headline and text
Beausite Classic Clear
Headline and text
Colors (7)
Logo
Logo
App Icon
Logo
Safe Zones

Discover your ideal match, unleash your best outcome with Cocoon.

01.

App

Cocoon's app redefines mental healthcare by connecting therapists with patients seamlessly. Its intuitive interface simplifies therapist-patient interactions, offering secure communication, scheduling, progress tracking, and community support—all in one platform. With Cocoon, therapy becomes accessible, convenient, and effective, empowering users to prioritize their mental well-being with confidence.

Today Page
Email Signup Splash
Language Setup Multi
Curated List
Swipe Select
02.

Website

Cocoon's storytelling website serves as a dynamic showcase of the app's features, creating an engaging and immersive experience for visitors. Through compelling narratives, interactive elements, and visually stunning design, the website effectively communicates the value proposition of Cocoon's app.