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Trndzy
Trndzy turns scattered searching into shared discovery.Instead of scrolling through ads and unreliable reviews, users post what they’re looking for and receive real-time recommendations, links, and lived experiences from the community. Discovery becomes collaborative, contextual, and grounded in trust.We led positioning, go-to-market strategy, and full product experience to define Trndzy as a social network for products and services rather than a traditional marketplace.
Stats that have increased since the campaign has started
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Branding
We built Trndzy’s brand to feel modern, credible, and culturally native. The identity centers on a clean, highly legible wordmark and icon system, paired with Tiny Grotesk to balance approachability with authority. A bold berry accent against neutral greys and blues creates energy without noise, reinforcing clarity and trust. The result is a system that feels social but structured, expressive but controlled, aligning with Trndzy’s role as a trusted layer for community-driven discovery.
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Website
We designed the Trndzy web experience to translate the product’s energy into a clear, focused narrative. The site centers on demand-first discovery, explaining the “Looking for” and “Drops” system in simple, intuitive language while reinforcing trust and credibility. Clean layouts, strong typography, and bold accent moments mirror the product UI, ensuring brand consistency across touchpoints. The result is a web presence that educates, builds anticipation, and converts curiosity into community.
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Curiosity should spark connection, discovery should
give back to the community. Every post and every conversation makes the internet feel real, alive, and connected again.
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App
We designed the Trndzy app UI to make social discovery feel immediate, intuitive, and frictionless. The experience centers on “Looking for” prompts and community Drops, guiding users from intent to real-time participation in seconds. Clean layouts, clear hierarchy, and a merit-based voting system prioritize credibility over noise, while profiles function as personal storefronts aggregating trusted links and experiences. The result is a highly polished, native iOS experience built for speed, contribution, and collective momentum.
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