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Smoke
Welcome to Real Chemistry: Smoke redefines how you meet and connect in real life. Designed to move dating beyond endless swiping, this next-generation platform turns digital intent into in-person energy. Smoke prioritizes presence, chemistry, and curated access over passive browsing, creating a more intentional way to form meaningful connections.We led Smoke’s branding, go-to-market strategy, and full UI/UX experience from the ground up.
From naming and visual identity to onboarding flows and interaction design, every touchpoint was built around reducing friction and increasing real-world follow-through.
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Branding
Smoke shifts dating from chat to chemistry. Instead of endless swiping and small talk, the platform is built to move intent into real-world interaction quickly and intentionally. We led brand, GTM, and full product experience. The strategy focused on reducing digital fatigue and increasing in-person follow-through, with onboarding and match flows designed to drive actual meetups, not message threads.
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in-person.
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